Tuesday, September 29, 2009

The Persuader Questions

1. "The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?

I never recognized how much advertisement there is in the world and in our everyday life. Everywhere we go there are advertisements. Even in college when you walk down the hall there are signs and posters advertising for different upcoming events. I thought it was amazing that they say there are advertisements in the holes at golf courses; advertisers have to think of such creative new ideas now a day because everyone can put up a billboard or a commercial on television. If I sit down and think about how much advertisement I see in a day there is way to much and a lot of it is very repetitive. At Marist College there are probably 100 signs up for every important event. This may not be commercial advertising, but it is still advertising. The napkin holders in the cafeteria have upcoming events, and there are also little signs on each table. This is way too much stuff to say that there is a ‘majors and minors fair on Wednesday’. This is clutter. When we go into the college bathrooms there are flyers for clubs and parties on the sinks and on the shelves.
Every time I turn on my computer and go on the internet, the screen is filled with what I actually want to see and advertisements for stuff that most people do not click on. There are ads for movies, college courses online, shopping opportunities, vacations, and almost anything you can imagine.
A few decades ago there were television ads; those were some of the biggest advertisement opportunities. Now people can fast forward through television advertisements and this frustrates the companies that make the ads. The thing is because we as a generation are so used to it that we do not even notice it that much anymore and advertisers do not like that. This new age has become more versed with technology that anyone can make up an advertisement and post it anywhere. There are advertisements for getting ads made. This means there could be anything in the next 20 years.




2.Where are things headed in the future? What are some possible scenarios that could play out as far as the direction that future persuaders may take their marketing techniques?

Anything could be possible in the future, there are already some interesting ways of advertising. There are advertisements in the sky, skywriting; there are buildings that have pictures and advertisements on the entire side of it. People are coming up with lots of different ways to advertise because they want to stand out. Because there are so many people trying to come up with different ideas all at the same time that it just becomes chaotic. Also sometimes when someone comes up with an idea, it seems good at first but then there is always someone that can out due them, and then they are back where they started. This just means that in the future everything will probably be advertisements like on roads and sidewalks, sides of buildings even when they aren’t in the city.
Our world will be so cluttered with advertisements that it will be horrible, if we continue at this rate. Everywhere you look there is going to be advertisements for the most random stuff and in the most random places, at the bottom of cups, on the ground at restaurants, and so much more. I cannot even begin to imagine what they will come up with next.

Tuesday, September 22, 2009

myth of photographic truth


This picture just looks like three men sitting on the side of the road looking at something, we do not know what they are looking at at first. When we cropp images sometimes we loose the real meaning of the image. When you look at the original photo you can see what they are looking at and why they are sitting on the side of the street.
The men are sitting on the side of the road because they are being forced to sit there by military men. They are looking at what could be a friend or family member getting questioned by a man with a gun.

Sunday, September 20, 2009

Tuesday, September 15, 2009

Photoshop as a Medium

Photoshop is a program where the user can digitally enhance or change the photograph any way they want. Photoshop's content is photos, colors, brushes, swatches, templates, pixels, tools, shapes and much more. The program can be broken down into many different aspects all the pictures that are displayed have pixels and color. The message in Photoshop is to create a picture that is unique. In Photshop the user can take a picture and change the slightest thing, or drastically edit the entire photo. The user can combine pictures and even take apart pictures. This is helping people edit for advertisements and posters. Before Photoshop people would have to take a picture cut it up and then scan it back onto the computer or even paint or draw the picture.

Update Questions

I could not figure out how to make the back round bigger when I ran out of room on my screen. I would like to make it not look as crowded. I had trouble splitting a layer after i combined them. Also my back round is white so there is no distinction of where the photo starts and ends.

3 Innovative Mediums

1. Cell Phones




2. Webcams

















3. iPod Touch




Monday, September 14, 2009

Skype Medium Photoshop Collage


Skype is a new way for people to talk over the computer. You can see your friends hundreds of miles away by just sitting on your computer. Skype lets people see each other through webcams. Webcams let you hear, see, take pictures, play games with your friends, and even instant message them. Skype has combined video camera, phones, instant messenger and so much more into one small tool. Families can keep in touch from anywhere in the world, and there is less need for IM and talking on cell phones if you are near a computer. With skype you can hear and SEE the other person almost like they are in the room with you.