Tuesday, October 20, 2009
Monday, October 19, 2009
Tuesday, October 13, 2009
Midterm Part 1
Cool Glove
Is there reason you are not exercising enough? Is it because you hate getting extremely tired after exercising for about twenty minutes? Well there is a new ‘glove’ that can cool you down in a five minutes, so you are not as tired. After a person’s body temperature gets high and people start to sweat, then this person gets tired and wants to quit. With Dennis Grom’s new revolutionary technology the ‘Cool Glove’ people will be able to exercise longer and better. This glove will help bring the body temperature down.
One way that advertisers could take this product and market it well is by appealing to the emotions of people in today’s society, emotional branding. More than 60% of our population is over 300lbs. Our society is getting bigger and bigger every day. The Cool Glove can be marketed to help obese people lose weight easier and faster. People will be able to work out and not get tired as fast. This glove can be sold at gyms. People that go to the gym want to get a good work out, but sometimes they are too hot to keep going; drinking water does not always cool the body down. Drinking water helps, but using the glove would be more affective. Drinking water would not be replaced by the glove. While a person is just hanging out in the summer they could also have a glove just to keep them cool and make sure their body temperatures are not out of control.
Right now is the perfect time for this invention, if our society keeps going at the rate it is going, everyone will be obese by 2020. This glove can be used by kids, teenagers, athletes and adults. Kids are always playing sports and might not be able to play as well because they are hot, but now if they have a glove on, then the players can play to their full potential. People use drugs and steroids to enhance their performance while playing sports. This glove could change the performance of athletes. People will not need to take steroids to build muscle. The Cool Glove will make it so the athlete is not tired and hot from working out and will be able to work out a lot longer and better.
To appeal to the emotions the Cool Glove representatives should partner up with a popular television show, which tells the story of 16 contestants trying to lose weight, the show is the “Biggest Loser”. Good advertising for the Cool Glove would be to have the contestants on the show use the glove. This will be beneficial to the contestants as well; to stay cool and not get so overheated, while the company is making money because these people are losing weight and wearing the glove. People on that show work so hard and sweat more than most normal people working out do. If they wore the glove they would not be as prone to pass out like they have in the past because their body temperatures would not climb to such absurd temperatures. This would be a perfect way to advertise subliminally. People will recognize this glove, see that it is helping heavy set people on the show, which will make them want to go out and buy one. This would be like under the radar marketing.
Even though it is hard to start working out after a person has let themselves go, they can still do it now. Dennis Grom’s cool glove could change the United States and other countries as well. Everyone can exercise but the world has become so lazy that they are willing to gain a few extra pounds by driving through a fast food window, then to go into a restaurant and have a healthy meal. This is driving the economy down. When people exercise they are releasing endorphins which give the body energy. People will not be as lazy. This is perfect of the sellers and marketers of the Cool Glove. This product is going to change the earth for the better. It will help boost the economy and people will be able to get energy and work out to be in the best shape of their lives.
Is there reason you are not exercising enough? Is it because you hate getting extremely tired after exercising for about twenty minutes? Well there is a new ‘glove’ that can cool you down in a five minutes, so you are not as tired. After a person’s body temperature gets high and people start to sweat, then this person gets tired and wants to quit. With Dennis Grom’s new revolutionary technology the ‘Cool Glove’ people will be able to exercise longer and better. This glove will help bring the body temperature down.
One way that advertisers could take this product and market it well is by appealing to the emotions of people in today’s society, emotional branding. More than 60% of our population is over 300lbs. Our society is getting bigger and bigger every day. The Cool Glove can be marketed to help obese people lose weight easier and faster. People will be able to work out and not get tired as fast. This glove can be sold at gyms. People that go to the gym want to get a good work out, but sometimes they are too hot to keep going; drinking water does not always cool the body down. Drinking water helps, but using the glove would be more affective. Drinking water would not be replaced by the glove. While a person is just hanging out in the summer they could also have a glove just to keep them cool and make sure their body temperatures are not out of control.
Right now is the perfect time for this invention, if our society keeps going at the rate it is going, everyone will be obese by 2020. This glove can be used by kids, teenagers, athletes and adults. Kids are always playing sports and might not be able to play as well because they are hot, but now if they have a glove on, then the players can play to their full potential. People use drugs and steroids to enhance their performance while playing sports. This glove could change the performance of athletes. People will not need to take steroids to build muscle. The Cool Glove will make it so the athlete is not tired and hot from working out and will be able to work out a lot longer and better.
To appeal to the emotions the Cool Glove representatives should partner up with a popular television show, which tells the story of 16 contestants trying to lose weight, the show is the “Biggest Loser”. Good advertising for the Cool Glove would be to have the contestants on the show use the glove. This will be beneficial to the contestants as well; to stay cool and not get so overheated, while the company is making money because these people are losing weight and wearing the glove. People on that show work so hard and sweat more than most normal people working out do. If they wore the glove they would not be as prone to pass out like they have in the past because their body temperatures would not climb to such absurd temperatures. This would be a perfect way to advertise subliminally. People will recognize this glove, see that it is helping heavy set people on the show, which will make them want to go out and buy one. This would be like under the radar marketing.
Even though it is hard to start working out after a person has let themselves go, they can still do it now. Dennis Grom’s cool glove could change the United States and other countries as well. Everyone can exercise but the world has become so lazy that they are willing to gain a few extra pounds by driving through a fast food window, then to go into a restaurant and have a healthy meal. This is driving the economy down. When people exercise they are releasing endorphins which give the body energy. People will not be as lazy. This is perfect of the sellers and marketers of the Cool Glove. This product is going to change the earth for the better. It will help boost the economy and people will be able to get energy and work out to be in the best shape of their lives.
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